Early on, I knew that the shopping process for buying the dresses for my bridesmaids was going to be a bit of a challenge. Ideally, I would be living in Toronto and I could go shopping with the girls after work or on the weekend. However, since I only go to Toronto about one weekend a month and the girls have their own busy schedules, I wasn't quite sure when we would find the time to look for bridesmaids dresses.
I had a good idea of what I wanted for the bridesmaid dresses:
1) I wanted to get a nice bridesmaid dress that the girls could re-wear again (not the classic, hideous bridesmaid dress).
2) Colin and I agreed on the colour: wine/ reddish-purplish.
3) We wanted the girls to wear the same dress (not just the same colour).
4) I had hoped that the dresses would not be too expensive as we were buying the dresses for the girls.
In the fall, I had checked out the bridesmaid dress collection on the JCrew website. Lo and behold, they had several gorgeous dresses available in the exact colour we were looking for. Of course, the prices were not cheap. On average, close to US$200 plus costs for shipping and handling. However, I forwarded the picture below to my bridesmaids and asked them to see if they could find something similar in the Toronto malls.

When I went back to Toronto for the Xmas holidays, none of them had any luck. At that point, I was pondering on when we could all go to a bridal shop to buy the dresses.
However, one day I was browsing the Sale section of the JCrew website and found their Fall bridesmaid dress collection! Unfortunately, the Emily dress in Spiced Wine (pictured above) was pretty much sold out. However, there were a variety of sizes available for the silk chiffon Sophia dress listed as US$119.00.
I still would have liked the dresses to be a little bit cheaper. However, since the dresses were exactly what we were looking for and I wasn't sure when I could get the girls together to go bridesmaid dress shopping, I decided to go for it. I had to call/email the girls. Try and figure out their sizes. Because the dresses were a sale item, I knew there were limited quantities. Plus, you could not refund/exchange the dresses. So, time was of the essence and we had to be very sure of the sizes. After much going back and forth, I finally placed the order on Tuesday night.
The next morning, Florence emailed me to tell me that she just saw the price of the Sophia dress go down to US$89.99! I immediately called JCrew to see if I could get a price adjustment. I was a bit worried as their website clearly states only one-time price adjustments are given to regular priced items. Luckily for me, a friendly customer service representative assisted in giving me a credit back on my credit card. Woo hoo! Now, we should expect the bridesmaid dresses to arrive in the next two weeks. Yet another item to cross off our list!